Welcome to the Revolution!
Punk Marketing is about the shift in power from corporation to consumer.
It's a way of thinking about marketing in a world where the only constant is change. A new medium or technology is invented everyday, so how do businesspeople who need to sell their products, services and ideas keep up? The answer is really quite simple - by adhering to a set of principles that have been true for ever, but have largely been overlooked in the rush to embrace the 'next big thing.'
Richard Laermer and Mark Simmons have been spreading the Punk Marketing philosophy since 2007 and have inspired business audiences worldwide at events, conferences and workshops. Don't be afraid of the revolution: embrace it and make it your tool for success!