Richard Laermer is an expert in marketing and media and a former magazine and newspaper journalist. The author of Full Frontal PR, 2011: Trendspotting, and four other nonfiction collectibles, he is also the CEO of RLM pr - an agency that practices gospel of Punk. Richard has consulted for Fujifilm, Barnes & Noble, Consumer Reports, Time Inc., Discovery Health Channel, plus lots of grateful people. He co-hosted critically-acclaimed, ratings-challenged TLC reality show, Taking Care of Business.

Mark Simmons is the leading authority on Punk Marketing. Over an 20-year career on both sides of the Atlantic, he helped make Coca-Cola a household name while at the corporate giant, ran the Anti-Corp agency, and managed the West Coast operations for Crispin Porter & Bogusky. Mark’s passion for ideas shakes the ground and his tattoo says conformity is the enemy of creativity. He collaborated with musician, entrepreneur and innovator Dave Stewart of Eurythmics to write his most recent book, The Business Playground: Where Creativity and Commerce Collide.