Authors

Richard Laermer is an expert in marketing and media - so he says – and a former magazine and newspaper journalist. Author of Full Frontal PR, trendSpotting, and four other nonfiction collectibles.  CEO, RLM pr, an agency that practices gospel of Punk. Has consulted for Fujifilm, Barnes & Noble, Consumer Reports, Time Inc., Discovery Health Channel, plus lots of grateful people. Co-hosted critically-acclaimed, ratings-challenged TLC program Taking Care of Business. Hobbies: rewriting his bio and judging a book by its covers. He doesn’t have a dog since he’s always on airplanes. .

Mark Simmons is the leading authority on Punk Marketing. Over an 18-year career on both sides of the Atlantic, he helped make Coca-Cola a household name while at the corporate giant; ran the agency Anti-Corp; and managed the West Coast Crispin Porter & Bogusky. Mark’s passion for ideas shakes the ground and his tattoo says conformity is the enemy of creativity. He is a consultant and self-proclaimed guru and lives in Santa Monica with his wife and young son. .