I’m Billboard; Hear Me Roar
Okay Punk Marketing Legion, since my last post was so looooooong, I’m going to keep this one short. I wanted to share something I came across while trolling the InterWhatever. Cooked up by German agency Jung von Matt/next, it’s somewhere between a bill board, a graffiti mural, and a really GINORMOUS video game:
Hamburg-based funny-named agency Jung von Matt/next unveiled a graffiti wall with embedded interactive qualities. (So much better than those silly walls that shout out to you in the U.S.)
Billed Nextwall, the 30m-long unit features embedded Semacodes. Snapping a pic of a Semacode with a cameraphone unlocks hidden videos, mobile wallpaper and social features, like the ability to write to friends on the wall’s “digital pinboard.”
Passersby can also download an info guide on the wall via Bluetooth. Anyone that snaps a photo of one of the wall’s characters can use it as a coupon in nearby shops.
After reading this, I got so excited (ooh!) about multitudinous possibilities for mobile marketing.
Can you imagine a scavenger hunt-type game played across a whole city (or a country) with these things?!
Graffiti laden or not, the newest interactive billboards offer wild ideas that will keep intrepid Punk marketers awake at nights. Go get ‘em.
