Comments on: An Obama-ha! Moment: President as Text King http://www.punkmarketing.com/punk-blog/an-obama-ha-moment-president-as-text-king/ Sun, 01 Aug 2010 03:14:24 +0000 http://wordpress.org/?v=2.0.5 by: Patrick Williams http://www.punkmarketing.com/punk-blog/an-obama-ha-moment-president-as-text-king/#comment-6190 Fri, 14 Nov 2008 17:53:25 +0000 http://www.punkmarketing.com/punk-blog/an-obama-ha-moment-president-as-text-king/#comment-6190 Absolutely spot on! Back when I first became aware of the SMS campaign, I felt certain it was a defining moment, not completely unlike Clinton's MTV appearance. Engagement is what America had been starving for. The Obama camp understood this completely and leveraged it to the max. A great lesson for all marketers... Absolutely spot on!

Back when I first became aware of the SMS campaign, I felt certain it was a defining moment, not completely unlike Clinton’s MTV appearance.

Engagement is what America had been starving for. The Obama camp understood this completely and leveraged it to the max.

A great lesson for all marketers…

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