Archive for the 'Celebrities' Category

Television Is Desperate

TV networks used to carefully build and cultivate shows and they branded the shows as important products; this ensured deep viewer engagement and therefore, ka-$$. We call that long-term viability. But today’s fascination with celebrity reality is a get rich quick pyramid scheme leaving the nets with no shows, no identity, and a hell of a lot of problems. (VH1, we’re talking about you and Flava; listen up).

I was flipping through the cable-waves and couldn’t help but notice a pattern: Dancing With The Stars, Celebrity Fit Club, Celebrity Rehab, Celebrity Apprentice, and I think one on celebrity dieting! Yet the writer’s strike was over! Did the writers stay on vacation?

Out of some weird curiously, I watched the first episode of “Celebrity Rehab” – the term train wreck is a generous review. Seeing Jeff Conaway barely mobile or coherent isn’t entertaining in the least but crept into my soul in a dark way. What happened to privacy for someone’s horrible downfall? To a shred of dignity? Celebrities used to represent some kind of intangible ideal. From Bonaduce to Britney it’s clear that the Hollywood landscape has changed, maybe inalterably.

Flimsy reality TV is in its heyday. Gosh, Hilton’s celeb reality show lasted five seasons! (Gees, yet straight-to-DVD “One Night in Paris” lasted but one horrible night!) And just when we thought it was safe to turn on the tube without her, now we hear she’s coming back with a guest spot on “Earl” and a new show hilariously called “Paris Hilton’s My New BFF”!

Wasn’t realty TV a “Real World” concept born from the desire to watch normal people go through their days with human drama the star? Remember our ole friend Puck! He was never a celebrated guy, didn’t pose for mag covers, but we watched him because he was consistently Puck. And Pedro? He inspired us with his transparency.

So the nets are giving us what we want, yeah. Just look at the ratings over these past years. While the broadcast/cable homes rely on more and more reality, and more and more celebrity crap, viewership for everyone (even Bravo) slides fast into let’s-remake-this-channel territory. They can blame the Internet or games or even, like they did last year, Daylight Savings Time!

But it used to be you watched to “go where everyone knows your name” and where friends were “there for you.” Now we have Hugh Hefner chasing – let’s face it – ho’s. Other than Eliot Spitzer, does anyone REALLY want to know who he’s with when the guy is that gross?

Could be that ratings built on lame reality and tawdry fame isn’t what the public wants and they’re merely watching between laundry runs. Maybe instead of slapping the word celeb on every hair-brained concept, networks should invest in content with a shelf life longer than the latest Us Weekly cover story.

Everything on TV seems to be what works now–this second. Look at Fox. If something doesn’t click with us with super-hype before it airs, it’s history. That is not historically how it’s been with huge hits. So why, then, would it work today?

Building a business with a brand band-aid isn’t a Punk strategy. Being Punk is about listening to your consumer/user/viewer, taking that knowledge to heart so it intelligently works today and keeps people into you tomorrow.

To those short attention span thinkers at E!: maybe Paris doesn’t want us to be our BFF. And you know what? I think the folks at home are happy enough with Miley.


Babies Making Babies

britneysis.jpgMisguided teen queen Jamie Lynn Spears appeared last night on ABC’s new show, Miss Guided. In dictionaries all across America, the entries for irony just exploded.

The “second” Spears (gee, we need a spare) played a troubled teen debating between going to college or sticking around for a boyfriend. For those of you shacking up in Saddam’s old spiderhole, Jamie Lynn just made the decision to have a baby and take some time off from her acting career.

Is this life imitating art or the other way around?

Her sabbatical is treating her well - things have never been better for SpearsSpare! By taking time off, she meant taking time to get even more famous. Though her pregnancy goes against Nickelodeon’s wholesome image, ratings for her show, Zoey 101 have soared. And the hype around her appearance on Miss Guided… well, I’m even talking about it. (Shame on me, I know.)

Who’s to blame! Let’s go with Juno. Jamie Lynn’s publicists are not idiots, and we know the Spears clan has a knack for drawing attention (self-promotion is too generous). They saw the amniotic fluid on the wall after Juno went big and so they said “Here’s a way to make JLS super known.” Quietly dealing with the situation back home on the Bayou wouldn’t work for this management. Instead they SOLD the story to OK! magazine for seven figures. A nation of kids now considers her the real life Juno McGuff. Except, instead of being the cheese to someone’s macaroni, Jamie Lynn is the Easy Mac for the college kid on a budget (no offense meant to Easy Mac).

In my last post on celebrity babies, I intentionally barely touched on this. There’s just something unsettling about babies having babies. I’m old school, but there’s a way to handle very public scandals that, while acknowledging mistakes, deals with the repercussions soberly. It reflects strong character and just happens to be the healthy way to live a life. It’s a personal opinion, and the public, at least in the long term, appreciates it more than a naked parade around the town square.

That respect/goodwill counts when trying to make a career in the public sphere.

A wise man named Jack Handy once said, “To me, boxing is like a ballet, except there’s no music, no choreography, and the dancers hit each other.” These wise words remind me of the Spears clan. Their lives are primetime dramas, except there are no ratings, nothing but shame gained, and at the end of the third trimester, Jamie Lynn really will have a baby, G-d love her. Sometimes bad publicity is just bad publicity.


I’m Pregnant–So Love Me!

jloooo__opt.jpgBabies are us?

As someone who studies the zeitgeist maybea bit too much, I’m always looking for something “black.” It changes each season… For a while everyone talked about pink but gay is pretty boring these days. Then orange was okay. And my personal favorite was: Black is the new black! Now it seems BABIES are so in. See them inside Juno, see them within Nickelodeon shows, see them on every magazine covers, and now they pop up Friday night on Gilmore Girls’ Amy Palladino’s new Fox vehicle, “Return to Jezebel James,” where girl makes sister have baby. Then weeks later at Tribeca Festival when Fey hires a “Baby Mama” (Amy Poehler, no less) to do it for cash.

And may we speak about Angelina Jolie, Gwen Stefani, Jessica Alba, Halle Berry, Nicole Kidman, and maybe even you? Even one of the Kates is pregnant–who knows which one. Besides all being A-list actresses, these are all pregnant A-listers–except you. And the only thing better then being a Real Hot actress in Hollywood is being a pregnant Talk About in Hollywood.

The media worship such stories. They are the easiest news pegs known to man. The country is headed into economic recession (let’s just say IN an economic recession), we’re in a war in Iraq and Afghanistan, yet Jennifer Lopez is getting paid $6 million for exclusive photos of her babies? I mean, she’s married to a skeleton!

A sort of funny part of the story is that this deal was contingent on the magazine’s promise to stop referring to the actress/singer/dancer/mother as J.Lo. For 6 million they can call your ass anything they want, you know, bitch?

Breathe deep, Richard.

J.Lo (waiting for my cut) is not al. Lots of stars are making bank off babies—and sometimes it’s just news wealth (”keeping me out there”). See, “stars” like Kidman, after eight bombs in a row, need something to keep her alive in the tabs. All the celebrities do it, from X-tina to Nicole Ritchie, who is undoubtedly the ugliest person to ever a People magazine with a, ahem, glow.

You know what, we’re all guilty. Everyone watches for showings. The Oscars was more about the baby bumps than clothes; the awards were a second point—the dresses hardly one. Instead of ogling the jewels or hair, the focus was on what’s sticking ut. I’m still not quite sure what the glow of pregnancy looks like, but I’m sure Hollywood stylists are busy trying to develop a spray-on version.

Then there’s Kate Hudson, who would be an extra if it were not for her Mom. She’s not pregnant but talks about it a lot—meaning the fact she isn’t. And on that note: DId anyone see “Fool’s Gold? Which is the better story?

Lisa Marie Presley. No one cared about her when she was Elvis’ daughter (he’s been dead 21 years) and yet she needed to announce she’s pregnant because a tabloid said it was that or she’s fat! Chubby is sinful when you have no career.

Th one real trendsetter in all this is Ms. Jolie. The Brangelina adopts and even conceives their own – a serious double threat. The J-Pitts traded in their entourage for a FAMTEROUGE (like it?) and have only reached greater heights of notoriety with the brood.

Brava/o!

Ah, yes. The news story. Pregnancy is confirmed with an announcement from a publicist or with a bump premier at a high-end baby store or a home that’s prearranged for baby comings. Here they feign indignation about invasion of privacy. We wonder why they didn’t just shop online!

So while they keep us guessing, coyly wearing flowing frocks while issuing non-denial denials—a thread you Punks hear here all the time—they get the word out, faces on covers, doctor appointments scrutinized like Zapruder. They ensure their careers as celebrities endure regardless of their “work.” And if you’re not sold, ask yourself… Can you name the two movies that J.Lo (”Jennifer”) was in during 2007? How about her TWO released albums? But you know the saga of her twins, doncha. Kinda smart…kinda Punk. Now all she has to do is something artful—or she can keep having kids?

Final analysis is in: Overdoing it is the new black.