Punk Marketing: The Paperback
Punk Marketing is out in paperback now…Buy it from Amazon at http://tinyurl.com/paperpunk. Here is our press release with all the details. Mark and I changed it a lot to make it up to date for a recession age.
Enjoy. Comments? Twitter us at www.Twitter.com/punkmarketing.
Hey Kids: For Immediate Release
–Now in Paperback–
Get Off Your Ass and Join the Revolution
By Richard Laermer and Mark Simmons
The revolutionary real-world guide for creatives and marketing zealots in an updated, recession-proof paperback to help to overthrow marketing as we know it
Ever hear of WIMPLASH? Every economic indicator is moving in the wrong direction and the outlook seems grim. Instead of throwing themselves into the fight, marketers are suffering from what Punk Marketing’s Laermer and Simmons call “wimplash,” the inability to move up, down or sideways. So Punk Marketing is back and better than ever.
The paperback Punk Marketing—in stores and on street corners May 19—is peppered with examples, case studies, faux pas, jokes, and practical advice that every marketer needs right now. A recession provides a momentous opportunity for anyone selling ANYTHING to use whatever budgets they have intelligently. The faint-hearted will retreat to traditional while the wise engage consumers by recognizing a shift in power from corporations to consumers.
Laermer and Simmons, the established, unstoppable authors of PUNK MARKETING: Get Off Your Ass and Join the Revolution (Harper Paperbacks; May 2009; $16.99, trade paperback), are anxious to have their message heard. They write, “More and more and even more consumers are now not consumers but content creators and distributors of really good material too.” As consumers become less passive, traditional marketing campaigns are obsolete.
According to these dudes, snappy TV ads that used to sell products effectively are not potent during a crazy time like this. A myriad of social networking sites, video on and offline, below-the-radar sites, DVR action, teensy pamphlets and fliers, mobile meandering and whole mass of entertainment options have segmented the viewing audience. For companies to promote their products, they must target consumers accurately and work with them to serve their needs.
The book that critics called “blunt, fair, fearless and outrageous—just like the marketing style they espouse” gets its groove on by discussing organizations that have been successful by reaching out to their core demographic in new ways. The authors lift their hands and shout—err, write: “Consumers want to feel the company they buy from has their absolute best interests at heart; so for them that means being treated respectfully as sole beings and not units in some amorphus lump.”
In addition to some of the Punk approaches marketers are now taking, technology has revolutionized marketing. Smart marketers are finding ways to successfully reach consumers via text messages about exciting deals. RFID technology may some day enable a shop to tailor their product offerings to the personal dialections of the consumers. “One of your authors, a professional futurist/show-off, once envisioned a time when you or we can walk by a shop and a special discount or menu would pop onto our teensy screens,” Laermer and Simmons write.
Called a “Book You Should Have Read” by Advertising Age last year, the updated, PUNK MARKETING introduces a radical new approach and a new lexicon to a discipline desperately in need of an overhaul. Founded upon a 100% revised set of assumptions about how consumers interact with brands, it is more than theoretical analysis; it is a set of usable (and funny, and arguable) tools for the modern marketing revolutionary.
According to Laermer and Simmons, it’s high time for marketers to recognize this and change their Fail-oriented ways before the guy or gal who replaces them does it for them.
About the authors:
Richard Laermer is a top trends and marketing speaker, author of the best-selling book Full Frontal PR and the brand new 2011: Trendspotting for the Next Decade, as well as the CEO of veteran agency RLM PR. He is known for his Marketplace commentaries on NPR, hosted the cult makeover series Taking Care of Business on The Learning Channel and is a frequent commentator on CNNMoney.com while co-managing the BadPitchBlog (badrelease.com) for the PR industry! He is also a regular writer for HuffingtonPost (www.huffingtonpost.com/richard-laermer) and helms the new teaching site, HowToFame.com, launching in June.
Mark Simmons has 20 years of experience as a top marketer in the US and his native England , and has been at the topmost edge of new techniques while running his own Anti-Corp agency and as the LA head of groundbreaking bad boy agency Crispin, Porter & Bogusky. Simmons recently launched social enterprise USELESS, dedicated to helping people use less while giving more. He is a full-time rock star marketing consultant toiling for, among others, Gore and Gates, which has brought the planet further from extinction. Prior to all this good, he was one of the top marketers at Coca-Cola in Atlanta.
About the book
Title: PUNK MARKETING: Get Off Your Ass and Join the Revolution
Author: Richard Laermer and Mark Simmons
On sale date: May 19, 2009
Price: $16.99, trade paperback
Pages: 256
ISBN: 978-0-06-115111-8
Imprint: Harper Paperbacks
Contact:
Barbara Teszler
212.207.7727
barbara.teszler@harpercollins.com
