Comments on: Is your idea big enough…? Could it be BIGGER? http://www.punkmarketing.com/punk-blog/is-your-idea-big-enough-could-it-be-bigger/ Tue, 06 Jan 2009 01:30:22 +0000 http://wordpress.org/?v=2.0.5 by: Dave Allen http://www.punkmarketing.com/punk-blog/is-your-idea-big-enough-could-it-be-bigger/#comment-177 Fri, 18 May 2007 17:04:40 +0000 http://www.punkmarketing.com/punk-blog/is-your-idea-big-enough-could-it-be-bigger/#comment-177 I think the key word is authenticity. You Tube viewers are sniffing out the fakes I reckon. And as for ROI on something like that how about the band OK Go's video for <a href="http://youtube.com/watch?v=pv5zWaTEVkI" rel="nofollow">Here it Goes</a>? As of this morning the views are 17,346,228 and in a meeting at Capitol Records about a month ago I was told that sales of their CD were in the toilet! Maybe their live audiences have picked up a bit... Anyway as a punk (bass player for <a href="http://www.gangoffour.us" rel="nofollow">Gang of Four</a>) and now caught up in marketing (<a>Nemo Design</a>) this is stuff I'm worrying about everyday. Dave Allen, <a>Pampelmoose.com</a> I think the key word is authenticity. You Tube viewers are sniffing out the fakes I reckon. And as for ROI on something like that how about the band OK Go’s video for Here it Goes? As of this morning the views are 17,346,228 and in a meeting at Capitol Records about a month ago I was told that sales of their CD were in the toilet! Maybe their live audiences have picked up a bit…
Anyway as a punk (bass player for Gang of Four) and now caught up in marketing (Nemo Design) this is stuff I’m worrying about everyday.

Dave Allen, Pampelmoose.com

]]>