Punk Good to Great
Good marketing is about cliche ideas.
Great marketing is about recognizable ideals.
Good marketing has complex elements.
Great marketing encourages complex emotions.
Good marketing has a “hook.”
Great marketing has meaning.
Good marketing relies on hot topics.
Great marketing doesn’t rely on anything.
you guys rock! love the book! can i add your link to my website when i launch it?
i just wanted to say that i bought and have been reading your book. it’s probably one of the most useful (pleasure reading) books i have read throughout my soon-to-end college career.