Punk Marketing in a Recession
There, I said it. “Recession.”
The economy is shrinking at an annualized rate of 0.3%. Jobless claims are at the highest levels since 2001. “We are very, very cautious about the rest of the year. We don’t foresee a turnaround until at earliest the second half of next year and even that may be a bit optimistic,” said spokesman for the National Retail Federation, Scott Krugman. Total ad spend is predicted to fall 4% in 2009.
The picture looks very bleak for marketers. But, a recession also provides a huge opportunity for marketers prepared to use their limited budgets in a smart way. The faint-hearted will retreat to traditional methods of marketing, but the wise ones will take advantage of the new ways of engaging consumers that recognize the shift in power from corporations to consumers.
We have put together some tools to show marketers how.
If your organization is interested in bringing us in to give a talk or conduct a workshop on the subject please get in touch at mail@punkmarketing.com and we’ll let you know more.
We’re also considering doing online seminars if there’s enough interest.
