Punk on YouTube
We made a series of online videos a couple of months ago featuring two lovely ladies (Cleo and Anna) talking about Punk Marleting while removing their clothes. It appealed to our sense of humor and we thought it would be a fun way to deliver some marketing wisdom. We didn’t now if it would work or not, but the idea was in line with the tongue-in-cheek tone of the book, so thought it was worth a shot.
Well, the first video featuring Anna has just passed 150,000 views on YouTube, which is pretty amazing. Many of the viewers are probably adolscent boys, but even if 2% of them are potential business book buyers that is pretty respectable for an outlay of just a few hundred dollars. And number of views is still rising daily.
hi guys,
reading my way thru the book just now - some really useful “stuff” in there.
the whole youtube thing …. umm … yeah actually i like the concept, but the execution - totally missing the target. A video site such as atomfilms or even a well targeted hit of some of the better blogs out there would have gotten a much better ROI.
Personally i feel anyone looking at the pretty clever AD will be put off by the silly little boy comments all over the place.
Sorry!
you like the concept? women stripping to sell a book? I thought this was 2007. That’s not punk, it’s just good old fashioned sexism…