Comments on: Second Life Mimics Real Life http://www.punkmarketing.com/punk-blog/second-life-mimics-real-life/ Tue, 06 Jan 2009 04:07:16 +0000 http://wordpress.org/?v=2.0.5 by: Greg Hollingsworth http://www.punkmarketing.com/punk-blog/second-life-mimics-real-life/#comment-826 Wed, 12 Sep 2007 13:41:50 +0000 http://www.punkmarketing.com/punk-blog/second-life-mimics-real-life/#comment-826 Personally, I think that the true merge will come somewhere else, and that it will be more in the form of in-game advertising. While venues like World of Warcraft may not be attractive to marketers, as MMOG's branch out into areas of wider appeal (e.g. racing games, sports games, etc...) the appeal for traditional marketing within these games will widen. Second Life is not nearly as popular as it's creators would leave you to believe. True, they have hundreds of thousands of registered users, however, their traffic rates have been in a steady decline and the number of users in the game at any time have been in the low thousands as of late. Second Life is running the risk of becoming little more than a virtual shopping mall, which may have an appeal to some, but will not eliminate online shopping elsewhere. Check out this article from <a href="http://www.techcrunch.com/2007/07/14/will-the-last-corporation-leaving-second-life-please-turn-off-the-light/" rel="nofollow">TechCrunch</a>. It pretty much covers everything I'm saying. I think Dentsu is a little late to the game. Personally, I think that the true merge will come somewhere else, and that it will be more in the form of in-game advertising. While venues like World of Warcraft may not be attractive to marketers, as MMOG’s branch out into areas of wider appeal (e.g. racing games, sports games, etc…) the appeal for traditional marketing within these games will widen.

Second Life is not nearly as popular as it’s creators would leave you to believe. True, they have hundreds of thousands of registered users, however, their traffic rates have been in a steady decline and the number of users in the game at any time have been in the low thousands as of late. Second Life is running the risk of becoming little more than a virtual shopping mall, which may have an appeal to some, but will not eliminate online shopping elsewhere.

Check out this article from TechCrunch. It pretty much covers everything I’m saying. I think Dentsu is a little late to the game.

]]> by: Andrew Careaga http://www.punkmarketing.com/punk-blog/second-life-mimics-real-life/#comment-795 Fri, 31 Aug 2007 15:03:15 +0000 http://www.punkmarketing.com/punk-blog/second-life-mimics-real-life/#comment-795 Where's the tribute to Hilly Kristal? Where’s the tribute to Hilly Kristal?

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