Teens Talk Brands Up…and Down
A study released by The Keller Fay Group, a New Brunswick, NJ, consultancy that features in Brandweek reveals that teens talk about brands twice as much as older folk do: 145 times a week on average according to the study. Like, er, wow!
The brands they mention are, not surprisingly, the ones they consume like iPod and Wii. Mostly, we imagine, when it comes to the iPod, conversations about how goddam irritating it is that whenever you log onto iTunes to update your iPod, you get innundated for days afterwards with spam about the latest new toons.
In fact, to support the assertion that a lot of what these young ‘uns are taking about is not all rosy, the study revealed that only 58% of the conversations about brands are positive, compared to 64% with adults. Hmm. So we guess not all brand chatter is good chatter.
