http://www.punkmarketing.com/punk-blog/the-blame-game/ Fri, 21 Nov 2008 09:23:53 +0000 http://wordpress.org/?v=2.0.5 http://www.punkmarketing.com/punk-blog/the-blame-game/#comment-901 Sat, 20 Oct 2007 17:08:30 +0000 http://www.punkmarketing.com/punk-blog/the-blame-game/#comment-901 I have to agree here. I haven't seen the new Ben Stiller movie (or the old Ben Stiller movie -- I don't find him funny), but I think this is just another sign of the times that content still is king. With all this flood of viral marketing and user-gen content, marketers could be apt to think that you just have to play the marketing game and win big....but you have to have something great to start with in the first place. Movie goers and game players (aka consumers aka your customers) are a savvy bunch, so give 'em credit for knowing when you put out a piece of crap. I have to agree here. I haven’t seen the new Ben Stiller movie (or the old Ben Stiller movie — I don’t find him funny), but I think this is just another sign of the times that content still is king. With all this flood of viral marketing and user-gen content, marketers could be apt to think that you just have to play the marketing game and win big….but you have to have something great to start with in the first place. Movie goers and game players (aka consumers aka your customers) are a savvy bunch, so give ‘em credit for knowing when you put out a piece of crap.

]]> http://www.punkmarketing.com/punk-blog/the-blame-game/#comment-895 Tue, 16 Oct 2007 16:57:43 +0000 http://www.punkmarketing.com/punk-blog/the-blame-game/#comment-895 [...]  The Punk Marketing Blog explains why this theory is full of it: Poor box office on opening weekend for new Ben Stiller movie, ‘The Heartbreak Kid,’ is being blamed on the huge success of Halo 3, the third in the series of Halo video games by Microsoft Corp’s video game division. [...] […]  The Punk Marketing Blog explains why this theory is full of it: Poor box office on opening weekend for new Ben Stiller movie, ‘The Heartbreak Kid,’ is being blamed on the huge success of Halo 3, the third in the series of Halo video games by Microsoft Corp’s video game division. […]

]]>