Vive La Revolution, Y’All!
Punk Rock was born over 30 years ago (the Sex Pistols first performed together on November 6, 1975). Looking back, which we seem to do a lot, the music was raw and unstructured and was created BY people and FOR people. It was loud, obnoxious … and was it ever brilliant.
Today, Punk Marketing is born. It has a similar attitude towards the establishment and its outmoded ways of thinking. So, here’s Punk in the business world…
Just as punk music told us it was OK to disregard the bollocks, the PUNK Marketing Manifesto [www.punkmarketing.com/assets/punk-marketing-the-manifesto.pdf] is a way for everyone to effectively manipulate the reality where little by little, with every new gizmo or gadget that pops up online or at Best Buy or at a Mom & Pop mobile phone distributor, consumers have been handed over the power to choose whatever the hell they want to choose.
The revolution in marketing is one in which power is slowly but surely gone from seller to buyer. It’s been going on for some time. TiVo has been its poster child but it really started long before when people realized they could easily avoid the marketing messages they didn’t like.
The marketing industries have been slow to catch on – we don’t know why – and these industries seem to have been in a stupor until recently when, thanks to this force, it’s been, well, forced to do things differently by the mounting evidence that proves beyond any doubt consumers HATE the stuff they churn out.
Marketers have known this, but of course. They just didn’t want to face up to it. So Punk Marketing is branding the revolution. We are here to give the movement a voice so that all brave marketers, smart businesspeople and power-hungry consumers everywhere can fight for a marketing style that holds intelligence and creativity and does not fall to Lowest Common Denominator thinking.
Come join us. Vive La Revolution! Damn, it’s gonna be good.
