Comments on: Why Sears Sucks

by: Jayzeek

Mon, 30 Jul 2007 17:20:51 +0000

i think we should send this thread to the VP of Marketing for Sears. they need to hire the Punk Marketing guys to be consultants and rework their image.

P.S. I went to Sears a few weekends ago and there were like 10 salespeople on the floor. I felt like a deer that had just fell into the piranha-filled Amazon.

by: Alex -S-

Sat, 09 Jun 2007 20:11:28 +0000

Yep - last time i went into sears, the wife had to wake me up.

Maybe if they started by making their weekly flyers a bit less “Bland 2.0″ that would be a start! I love readin the sunday papers for all the Ad flyers -then i see the sears on -whoah -theres a piece of stunning information providing merged with cutting edge design (Ok - sarcasm there …)

I feel sleepy now just even thinking about the place

by: June Anderson

Tue, 05 Jun 2007 03:18:32 +0000

I too was duped by Sears. I was recently in the market for a new washer and dryer and had my heart set on the cool front loader types. After much research, I narrowed my choices to the Whirlpool and Kenmore lines. Sears then ran a promotion for the Kenmore line, offering a 10% off mail-in rebate. I went to Sears and purchased my washer and dryer. The helpful salesman handed me several papers including a duplicate receipt and instructed me to mail it in for my rebate. Some time later, I received a letter from Sears stating my rebate was rejected because the products I bought were not eligible for the rebate. I called and was told my washer and dryer were eligible but the receipt I sent in didn’t have a date on it. I went back to Sears, got a duplicate receipt, highlighted the date and sent it in. It is now three months later and I still have not received a rebate.

Is it so hard to give qualifying purchases the discount at the time of purchase? What kind of games are they playing? I can deal with the drab décor but I can’t deal with being taken.

by: Dan Bruno

Fri, 25 May 2007 22:20:41 +0000

Maybe if they merged with K-Mart, they could help their image and cross promote dullness….

by: Denise Wymore

Tue, 22 May 2007 18:31:13 +0000

I asked an audience of marketers recently how they could resurrect the Sears brand. First we discussed its demise. Trying to be all things to all people was the consensus.

We also decided that their clothing department was the beginning of the end. Shame on you Cheryl Tiegs. (does anybody know where SHE is today?)

SIDEBAR: I just found a “vintage” Sears ad with Cheryl for sale on E-Bay for 3 bucks. Someone in the Ozarks has it. I’m not kidding.

Anyway - then the audience decided that Sears should just get back to what they are known for. Craftsman tools. It should be a dude’s store. Buy good tools and lawnmowers and home improvement kind of stuff. No Bosch dishwashers (sorry) stick with their Kenmore brand - which also had a great reputation for reliability.

They got distracted in my opinion.

by: Chris Wilson

Tue, 22 May 2007 12:06:30 +0000

Sears has potential, but they just can’t seem to get their game together. Truth be told, they have quite a few awesome products. But you are right. Everything cool is dulled down by the sterile environment of the store. I found out recently that they carry Ty Pennington’s line of modern furniture, but that they don’t even carry floor models in all of their stores. What kind of sense does that make?