Punk Glossary

Let’s use clear language and terms for the Punk Marketing Revolution, which you are free to share with friends and close enemies.

Punk - An attitude of rebellion against tradition.

Marketing - The practice of encouraging consumers to buy products.

Punk Marketing - A new form of marketing that rejects the status quo and recognizes the shift in power from corporations to consumers.

Product - Something a marketer is trying to sell.

Brand - Something a consumer buys into. In other words, the brand is how consumers perceive the product.

Convergence - Increasing blurring of the lines between commerce, content and consumers.

Consumers - The people in control.

Stakeholder - Those that should share the marketing problem and its inherent solution.

Creativity - Part of marketing mistakenly reserved for the end of a process but better used from the very start.