If there’s one thing this revolution in marketing teaches us is that creativity needs to play a major role in business. It can’t be just kept in a dark closet and dragged out at the last minute to add some “razzmatazz” to the sales pitch. Oh no, that’s not enough. It needs to be helped to its feet, dusted down, given a drink, invited into the boardroom and asked to contribute to every major business decision.
Some businesspeople have learned that creativity and originality count. To them we tip our hits. Others think that copying someone else’s ideas is good enough. To them we thumb our noses and say “Pah!”
We aim to recognize both with our simple no-name salutes. They’ll be updated regularly, so don’t be a stranger.
The award given to those who prefer to hang onto another’s coat tails rather than do something ballsy. Yawn plus yawn.
The only risk is not taking one at all. These folks have tried something different, not knowing if it would work. And, you know what, it didn’t! But at least they tried, right…?
A brave few go one step further and swim upriver while their peers go with the flow. To these heroes doing what they feel is right trumps conformity. We will send a tin of salmon to a lucky winner every month.